Exhibitions can be measured for success by how many good, qualified enquiries are taken and then by how many of these get converted into orders later on. The latter can take some time, as capital machinery projects often take months to come to fruition. However, the recent TOTAL Process and Packaging Show at the NEC Birmingham last week proved highly sucessful for Advanced Labelling Systems Ltd (ALS) on both accounts.
ALS enquiry levels were up 15% over the number taken at the equivelent PPMA show last year, which is quite an achievement considering the economic conditions.
More impressively, two orders were placed, one was from a contract packing company in Yorkshire that came to the ALS stand with no previous knowledge of the company and ordered 2 x ALS 204 label applicators. The other was from a Bakery in Rugby, that placed an order for an ALS 204 and conveyor, as a direct result from seeing ALS again at the show.
The exhibits on show by ALS ranged from an intelligent camera-based barcode reader which was demonstrated scanning random DVD titles and individually price labelling each at a rate of 120 per minute, to security tagging machines for cosmetics, multi-media products and meat packs.
On show for the first time in the UK was the APLink range of industrial inkjet printers, featuring high quality definition for printing barcodes and text, ease of use and all manner of connectivty options. A new quick-dry UV ink model, gained considerable interest, as did all the models in the APLink range, as they are easy to maintain and benefit from low running costs.
The standard ALS range was represented by their ALX 924 and ALX 3138 print & apply machines and the popular ALS 204 compact labellers.
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