For 22 years the Beck’s beer bottle has been the canvas for some of the biggest names in contemporary art and their labels form a gallery of compelling images. In recent years the company has extended their support to include music too. Now in 2009 they are bringing art and music together in what they describe as “the ultimate fusion”, commissioning cutting-edge musicians to redesign their labels. This autumn, for the first time ever, there will be limited-edition Beck’s bottles designed by leading musicians. Well known for their distinctive styles and eye-catching cover art, Ladyhawke and Hard-Fi will be taking inspiration from their music to create art for their labels. The bottles go on sale in early September launched at an intimate gig from Ladyhawke on 25 August at a secret London location.
Above image of Beck’s beer bottles with labels by (left to right) Tim Head, Damien Hirst and Rebecca Horn.